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Retail has experienced significant changes throughout its entire history.
From the first market stalls to the most recent super-sized hypermarkets, there has been one constant – to give the customer what they need, what they desire and to beat the competition.
The demand to make shopping easier for both the consumer and the retail owner was the driving force behind the first innovative technologies to appear in stores. These early inventions, such as the cash register and the footfall counter, are still needed in today’s world of retail, but technology has improved on these solid foundations and moved forwards to create outstanding experiences.
As the amount of in-store technology grows, the amount of hard data is constantly increasing and becoming more complex. Store surveys carried out across an entire estate will gather copious amounts of data, from which you can make informed strategic decisions.
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