Customer Stories

Harry's Customer Story

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Overview

When Harry’s Grooming planned to diversify its sales channels and become an omni-channel retailer, Boots recommended us as a partner to help them launch their product into stores across the UK.

We not only launched their brand at the beginning but work with Harry’s on a monthly basis to ensure their stands are in the best possible condition for potential customers in-store.

For 3 days every month, our teams visit 316 stores including offshores, airports (airside and landside) and train stations to maintain and update their brand. 
 

Customer Story

Reporting

Reporting is part and parcel of what we offer at Momentum Instore. To be able to track the progress of a project as it is happening is a feature that brands and retailers we work with take advantage of through insite.

New brand such as Harry's need to know that their project is going to plan; leaving a third-party in charge of the implementation process can be daunting. To this end, we had a dedicated project manager go and meet the Harry's team to put a face to a name, giving them confidence that their brand is in safe hands. From then on. Momentum and Harry's have worked together to provide solutions that fit in with their growth strategy and ensure their brand continues to thrive in-store.

The importance of in-store representation

Digital direct-to-customer (DTC) brands are extremely popular in the western world of retail, with the rising popularity of subscription services and ever-growing demand for convenience,

Harry's, having succeeded in the digital space growing by 250% between 2017 and 2018, have chosen to enhance their service offering by being available in stores, too.

Now operating in the UK's most popular high-street health and beauty retailer, Harry's has not only widened its sales channels and brand presence, but can now compete physically with big household names such as Gillette and Wilkinson Sword.

We're proud to be a part of their growth strategy, ensuring that the products they have worked so hard to introduce to the UK high street remain perfectly presented and their brand image is maintained, being highly perceived by shoppers as intended.

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