Case Study


Momentum Instore Scoops National Lottery Win

Momentum Instore is proud to have completed Europe’s largest installation project in history following the installation of new National Lottery point of sale items in 37,000 stores
across the UK.

Marking the completion of the most expansive installation project in Europe, the 19-week roll-out of new units included the updating of the National Lottery Playstation, Scratchcard dispenser and updated National Lottery signage, including pavement, window and wall signs.

Prior to the roll out, we completed pre calls to all retailers to give full visibility of the updates. We utilised our regional hubs to accommodate and manage all the stock during inbound and outbound activity. Our innovative reporting system allowed us to answer 1,524,801 questions for Camelot, whilst ensuring that each new stand was photographed and signed off by the store manager.

At the project’s peak, we had over 240 installers out on the road and 32 full time employees working on delivering this installation right first time. In addition, Momentum handled the removal and disposal of redundant kit as it was replaced, with over 781
tonnes of waste recycled.

The National Lottery

Client Feedback

"This massive undertaking by Momentum Instore came in on time and well within budget. The updated kit will boost The National Lottery’s in-store presence to further drive sales and returns to Good Causes, as well as add further value to retailers’ businesses. It will also ensure the point of sale items are fit for purpose until the end of Camelot’s extended licence period in 2023."

Camelot’s Head of Retail and Gaming, Nik Anyon.


Momentum Instore completed this project 99.3% right first time. During the roll out, we installed 6,658,079 parts, took over 305,000 photographs and recycled 781 tonnes of waste..

Momentum Instore completed this project 99.3% right first time

VIEW ALLLatest News

  • 20th January 2017 Keeping up the Momentum for 35 Years Read more
  • 19th September Momentum Instore Triumphs with Series of Roadshows to Celebrate National Installation Teams Read more


The Definitive Future of Retail Report

We're proud to present the inaugural Future of Retail Report. Our research-driven report forecasts trends and opportunities that retailers can take advantage of in 2017 and beyond.

Read more

Our Clients

We work with and are trusted by the country's best known brands and retailers every year.

Momentum Instore Client - Sainsburys
Momentum Instore Client - Akzo Nobel
Momentum Instore Client - Argos
Momentum Instore Client - Maybelline
Momentum Instore Client - Boots
Momentum Instore Client - TK Maxx