Case Study


Bringing NYX PROFESSIONAL MAKEUP to the UK High Street

When Boots announced it would be introducing a new brand to their core cosmetics range, we were delighted to take on the challenge of implementing the complex new kit. With many years’ experience working within cosmetics retail, we were keen to bring our astute eye for detail and knowledge to the project.

The installation of the new NYX PROFESSIONAL MAKEUP counters involves Momentum Instore taking delivery of all kit into our warehouse network, then directly delivering to store. Our expert installation and merchandising teams then work overnight to fully install the new counter units, bolting and levelling each unit to ensure they are looking their best. Momentum Instore also provided electricians, specialist cladding installers and sound engineers to complete the job.

Following the completion of the installation, our 4 professional cosmetics merchandisers set to work on adding thousands of product to the units according to specific planograms.
The roll out to the UK market is still ongoing and we are extremely excited to be involved in a large scale brand launch. Look out for a new NYX PROFESSIONAL MAKEUP unit near you.

"Momentum Instore has demonstrated a true talent and specialism within cosmetics merchandising, a specialism that is desired to carry out such high volume jobs. Our eye for detail is second to none, and no more is this true than the work we have done with national and global cosmetics brands."

Paul McCarthy, Sales & Marketing Director.

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Our Clients

We work with and are trusted by the country's best known brands and retailers every year.

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