Why all retailers should get a store survey

Posted by Momentum Instore on 1 February 2018

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Keeping a close check on your growing retail estate is essential in such a fast-paced and highly competitive industry and now is the perfect time to take a fresh look at what’s working and, more importantly, what isn’t.

With today’s multi-channel offerings, there’s little room for error and retailers have to respond to changes in shopping habits and spot new trends emerging instantaneously. This means that getting sales strategies right is more important than ever.

Retailers are expanding geographically too, with a variety of shop formats is a wide range of locations across the length and breadth of the country. This makes it increasingly difficult for retailers to maintain visibility of their entire estate.

How a store survey can help
  • A store survey will provide an in-depth analysis of the physical retail environment, such as store size and layout.
  • It will show retailers what they can do to maximise their store’s potential, whilst minimising costs across the board.
  • It will offer solutions for POS placement and highlight how practical areas of the store are for displays and hanging fixtures.
  • It’s an essential planning tool before the start of any new installation project.
  • A store survey will provide detailed information that is incredibly useful for mounting effective sales campaigns.

The most effective store surveys

Although a store survey can be carried out at short notice, a survey conducted and implemented over a longer period of time will provide more detailed results, so retailers should consider carrying out a survey well in advance of any peak season. This will ensure the foundations have been laid in plenty of time.

A survey will mean that a retailer can respond much more quickly to changing trends in the marketplace. This is especially true for national retailers who operate from a chain of stores located throughout the country.

An effective store survey will provide the marketing team with the vital information required to successfully produce, distribute and implement stand-out POS material.

For stores in need of a refit, the results of a detailed store survey will leave retailers in a much better position to make efficient and cost-effective decisions.


Ongoing analysis

Once a store survey is complete, it’s essential to make the best possible use of the data it generates through a reliable and accessible real-time data analysis tool.

Through modern technology, retailers can not only access the results of a store survey but can review, update and maintain this data throughout the year. This leaves retail teams fully informed and with complete visibility of their entire estate at the swipe of a screen.

By harnessing the power of this data, retailers can futureproof their estate, ensure compliance and prevent unnecessary costs.

If you want more information on Momentum Instore’s services, drop our team a line today on 01625 569 200 or email instore@momentuminstore.com.




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